Flow Boulder
Flow Boulder is a climbing gym. They have a website which showcases their services.
Goal
To revamp their website with more content and make it visually appealing.
My role was to create the low-fidelity wireframes for their new website.
Problem statement
The website was quite confusing and inconsistent with little information on their service. Its pages were short.
Sitemap
A new menu was needed to restructure the content, so I created a new sitemap.
The client wanted to add more content with more pages and functions to the website. I recommended to eliminate or put two or more pages together for a better consistency.
Low-fidelity wireframes
The new Flow Boulder website has to impress people with many photos and information on the service.
The opening hours were hidden in a page on the old site. It needed to be highlighted, so I put it in the hero section. The client also wanted to show how crowded the gym is at the moment. Now a scale ensures this in percent.
Some promotional sections were placed, the first one is with a carousel where multiple photos can be displayed.
One of the new things of the site is the blog. The latest posts appear on the index page, and clicking the button leads the users to the blog page.
Putting a map to the index page was also needed to make it easier for the climbers to reach the place with information on parking and bicycle storage.
In the footer, the opening hours appear again with the address of the gym.
The page about the coaches needed to be structured with all the contact info for an easier check-in for the classes.
I added the same contact info on the timetable page.
IMPACT OVERVIEW
The redesigned Flow Boulder is now ready to take their climbers higher.
The new website contains more information which will attach future climbers who were uncertain about the service in the past.
I would add more content to the site, e.g. a page about how to prepare for the first climb and one for expert climbers to try out extra things at the gym.